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IN A PINCH PEROGY CO.

Food Truck Identity System

A full identity system developed for a conceptual business: In A Pinch Perogy Company, a mobile food truck serving gourmet perogies on the streets of Winnipeg. Hand-stamped logo applications give the brand a friendly, homemade look and feel.
The system consists of menu, food packaging, and a 360º design of the vehicle wrap. Collaborated with a culinary arts graduate to develop unique recipes. Marketing materials were developed for the brand, including loyalty cards, buttons, stickers and a website.