Social Awareness Campaign
Good Vibes is a social awareness campaign highlighting the issues of sexual harassment in public spaces like bars, clubs and music festivals. The Good Vibes Guide promotes respectful behaviour and responsible alcohol consumption, and educates people the signs of harassment and how to be an active bystander.
The campaign is targeted towards young adults and uses trendy ephemeral items like buttons, stickers and temporary tattoos for campaign awareness. The goal of the campaign is to educate the security staff at bars, clubs and music venues how to handle incidents of harassment, and have them display the sticker in their window and promote safe spaces for everyone.